How to get an organic Spotify promotion for your new music release:
No bots or fake shows, just honest organic Spotify plays.
After reading the messages of many independent artists, I found it almost impossible to find a Spotify ad that is organic and not fake with the bot today.
I have to admit that I searched on Google and all the ordinary places and just researched out of curiosity and didn't find anything.
But one good news is that I work with a press team and Music Promotion and Social Media Marketing who have achieved a lot in this area.
I've been working with the Black White Promotion team for over 10 years on developing Spotify's traffic strategy in creating Spotify results.
What makes a difference to the results?
On average, it depends on the song because some reach 30,000 in a week, some reach 100,000 in 4 weeks and just keep growing, others take more time and others never fly.
Even if your fans like a song, that's not the decisive factor, but it helps to see positive feedback such as replays in the first week, requests for more music and conversations around a single in the first month of release.
These are things that I watch when I'm working on an advertising strategy for every new single.
How do I get more Spotify plays?
If you prioritize Spotify results, you can work with a press team on getting your Spotify page traffic, I suggest you do a package that focuses only on that goal.
To achieve the best results that anyone can achieve, defining a clear call to action with their team is essential.
When I'm working on promoting a Spotify single, all the traffic is designed to put you in the top 20 Spotify based charts to rate how your music works compared to others in your area.
We have charts for Hip Hop, rock, songwriters and electronic music.
The second initiative is to create awareness of the music brand.
That means we publish content based on informing people about an artist with a new single while focusing on the message and the most important factors that confirm that artist in a particular genre or group.
The final step is to make the artist memorable.
We create an evergreen content strategy aimed at making the artist memorable. Of course, this is customized for each individual because no two artists are the same.
So, it's great if you think your current music ad team is effectively hitting these signs. I want to know who they are so we can join forces, but so far... All I see is hundreds of websites doing fake shows.
Here's how to work with the black-white advertising press team:
Good luck in advertising your music and never give up!